A Few Words

About SensiMate

Exceptional brains of

A Diverse Team

from classroom to industry

SensiMate is an award-winning company born in DTU, specializing in the creation and completion of consumer tests in the food and drinks industry. We design tastings where we serve your products to consumers in exchange for their feedback, gathering a quick and honest picture of consumers’ preferences. We can help you just like we today are helping Carlsberg and an array of smaller producers.

Jacob Kjærulf

CEO, Co-founder

CBS Graduate In BSc BA And Mathematical Business Economics

Every year, hundreds of thousands of consumer products are launched, and over 90% of them fail. My mission is to help companies save and earn money thanks to better informed production decisions, based on data derived from early product testing.

Irene Gil Donoso

CPO, CO-Founder

DTU Graduate in MSc Food technology

I am passionate about facilitating the implementation of more sustainable and ethical practices of production based on consumers’ real needs, as assessing what we eat and how we consume it plays a key role in industry’s sustainable growth and development

Jingbo Pan

CXO, CO-founder

DTU Graduate in MSc Design and Innovation

Human-centered design and value creation are crucial. I’m here to facilitate and support our innovation process toward a comprehensive solution where we deeply resonate with producers and consumers and bring value to both sides by fostering meaningful interactions and conversations.

Gerrard Starr

Advisory board, Sensory test consultant, Co-founder

Doctor of Philosophy, Department of Food Science, University of Copenhagen

I truly believe that the interaction between consumers and producers is vitally important. Genuine feedback from consumers can help to shape the outcome of a final product, and make it a better fit for the market. That’s why contextual sensory testing is a crucial step in forming a sustainable roadmap when developing successful food and drink products